Service for associating IP addresses with user segments
US8145754B2 · kind B2 · utility
89Cited by
2References
13Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Aug 3, 2011 |
| Grant date | Mar 27, 2012 |
| Priority date | — |
| Expiry date | Aug 3, 2031 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/55
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A system is disclosed that maps IP addresses and geographic regions to particular categories or “segments” reflective of user profiles. The mappings may be based on behavioral data reflective of user browsing activities, offline data (e.g., survey data or demographic data), or a combination thereof. In one embodiment, the mappings are generated using data collected by a plurality of Internet Service Providers (ISPs) regarding their subscribers. The system also includes a query interface that enables content providers to retrieve segment data associated with particular IP addresses.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.