Collecting information regarding consumer click-through traffic
US8145762B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | May 22, 2008 |
| Grant date | Mar 27, 2012 |
| Priority date | — |
| Expiry date | May 31, 2029 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/535
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method and system for providing the centralized collection of click-through traffic information. The method includes receiving a DNS query for a domain name at a third party auditing service from a requesting computing resource. The domain name is configured to include click-through information as a subdomain, and wherein a URL associated with the domain name provides content. The click-through information is parsed from the domain name without establishing a connection between said third party auditing server and any web server providing the content. An IP address for the web server associated with the domain name is sent to the requesting computing resource.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.