System for optimizing trade promotion and distribution spending in fragmented markets

US8170907B2 · kind B2 · utility

Assignee

• ACCENTURE GLOBAL SERVICES LIMITED · IE

Inventors

• Namit Puri · Delhi, IN
• Vinay Raghunath · New Delhi, IN
• Ayan Sen · Manesar, IN
• Sriraman Venkataraman · Koramangala, IN

Key dates

• Filing date: Jun 25, 2008
• Grant date: May 1, 2012
• Expiry date: Mar 2, 2031

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0204
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A system for optimizing incentive-based spending parameters associated with goods provided by a manufacturer in fragmented markets includes a data collection component configured to aggregate data, and an analysis module, which applies regression analysis based on key segmentation variables. A segmentation module separates the aggregated data into final segments based on identified key segmentation variables. The analysis module applies regression analysis to each final segment to identify incentive-based spending parameters and generates response curves. A report generator provides a graphical output of the respective response curves.