System and method for applying a database to video multimedia
US8171509B1 · kind B1 · utility
101Cited by
179References
44Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jun 18, 2004 |
| Grant date | May 1, 2012 |
| Priority date | — |
| Expiry date | Mar 4, 2030 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/84
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A system and method for applying a database to video multimedia is disclosed. One embodiment provides media content owners the capability to exploit video processing capabilities using rich, interactive and compelling visual content on a network. Mechanisms of associating video with commerce offerings are provided. Video server and search server technologies are integrated with ad serving personalization agents to make the final presentations of content and advertising. Algorithms utilized by the system use a variety of techniques for making the final presentation decisions of which ads, with which content, served to which user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.