Organization system for ad campaigns
US8180760B1 · kind B1 · utility
35Cited by
15References
21Claims
0Family size
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Key dates
| Filing date | Dec 20, 2007 |
| Grant date | May 15, 2012 |
| Priority date | — |
| Expiry date | Dec 18, 2029 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/355
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
An automatic account organization tool is provided to organize a large adgroup into smaller adgroups with semantically meaningful names. For example, a set of input keywords is received, semantically related pairs of keywords are identified from the set of input keywords, and hierarchical clustering is applied to the pairs of keywords to identify a set of clusters of keywords, each cluster having semantically related keywords. A name can be determined for each of the clusters.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.