Patent · US Active

System and method for selecting advertisements

US8185923B2 · kind B2 · utility

48Cited by

171References

18Claims

0Family size

Assignee

Interval Licensing LLC · US

Inventors

Malcolm Slaney · Los Altos Hills, US
Bonnie M. Johnson · Palo Alto, US
Annarosa Tomasi · Palo Alto, US
Steven E. Saunders · Cupertino, US
J. Thomas Ngo · Sunnyvale, US
Gavin S. P. Miller · Palo Alto, US
Michele Covell · Palo Alto, US
Paul A. Freiberger · San Mateo, US

Key dates

Filing date	Jun 3, 2010
Grant date	May 22, 2012
Priority date	—
Expiry date	Jun 3, 2030

Classification

Technology area (CPC H)Electricity
CPC primaryH04N21/478
WIPO fieldAudio-visual technology
WIPO sectorElectrical engineering

Abstract

A method for displaying interactive advertisements on a television having a controller connected thereto and configured for receiving input from a viewer of the television is disclosed. The controller has a receiver operable to receive advertisements and a processor operable to modify the advertisements. The method generally comprises requesting action by the viewer of the television, modifying an advertisement based on the action of the viewer, and displaying the modified advertisement on the television.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.