Method and system for multicasting targeted advertising data
US8213426B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Jan 30, 2007 |
| Grant date | Jul 3, 2012 |
| Priority date | — |
| Expiry date | Oct 13, 2029 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L12/1859
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A method for multicasting targeted advertising data to end user devices is disclosed. In an illustrative embodiment the method includes but is not limited to correlating at a regional internet protocol television (IPTV) server, multicast queue data with web data from web sites visited by each of a plurality of end user devices associated with the regional IPTV server; selecting a subgroup of end user devices from the plurality of end user devices to receive targeted advertising data correlating with a member of the multicast queue data; and multicasting targeted advertising data associated with the member of the multicast queue data to the subgroup of end user devices from the regional IPTV server. A system is also disclosed for multicasting targeted advertising data to end user devices. A data structure is disclosed for storing data used by the system and method.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.