Method and system for promoting user generation of content

US8214261B2 · kind B2 · utility

Assignee

• Bazaarvoice, Inc. · US

Inventors

• Andrew Chen · Austin, US
• Sam Decker · Cedar Park, US
• Maksim Borisovich Smolev · Austin, US

Key dates

• Filing date: Nov 6, 2009
• Grant date: Jul 3, 2012
• Expiry date: Nov 6, 2029

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0601
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Systems and methods for promoting user generation of content are disclosed. More particularly, embodiments of systems and methods to facilitate the generation of content by users are disclosed. Specifically, in one embodiment, in order to drive generation of desired content, the generation of content by a user may be linked to an opportunity to generate additional content (where the two types of content may be the same or different). In particular, in certain embodiments when a user has generated a first type of content the opportunity to generate a second type of content may be presented to that user.