System and method for pricing of overlapping impression pools of online advertisement impressions for advertising demand
US8224692B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 31, 2008 |
| Grant date | Jul 17, 2012 |
| Priority date | — |
| Expiry date | Jul 22, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
An improved system and method for pricing of overlapping impression pools of online advertisement impressions for advertising demand is provided. An inventory of online advertisement impressions may be grouped in impression pools according to attributes of the advertisement impressions and advertisers' requests for impressions targeting specific attributes may be received. An optimal price may be computed for each of the impression pools of the inventory of online advertisement impressions using dual values of an optimization program. The values of a dual variable for prices of impression pools on the supply constraints of an objective function for allocating the impression pools may be extracted and iteratively increased on those impression pools which have a dual value greater than the book rate value.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.