System and method for determining weighted average success probabilities of internet advertisements
US8224698B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jul 3, 2008 |
| Grant date | Jul 17, 2012 |
| Priority date | — |
| Expiry date | Jun 17, 2029 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0254
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method and related system for determining the weighted average conversion (or click-through) probability (WACP) associated with an activity, such as an internet advertising bid activity. The method involves gathering information associated with prior actions relevant to future actions, such as bidding on internet advertisement placement, for example. The gathered information, such as clicks, impressions and conversions resulting from an advertisement placement, is used in an algorithm to calculate the WACP. The method may be carried out as part of a system including one or more computing devices and the execution of instructions embodied in computer-readable media. The algorithm may include the option of weighting the data used, such as by valuing recent data more than older data.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.