Customizable marketing project interfaces

US8224722B2 · kind B2 · utility

Assignee

• SAP AG · DE

Inventors

• Timo Wagenblatt · Erfweiler, DE
• Sandra Bicker · Heidelberg, DE
• Susann Stieler · Heidelberg, DE
• Martin Schrepp · Hockenheim, DE
• Andreas Paffenholz · Troisdorf, DE

Key dates

• Filing date: Sep 29, 2009
• Grant date: Jul 17, 2012
• Expiry date: Feb 10, 2031

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q40/12
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Systems and methods are provided to enable filtered searches of marketing-related data by extracting marketing project information, including marketing activities, promotions, and campaigns information from an existing marketing system database and restructuring the extracted information in a hierarchical series of selectable nodes. In an embodiment, some of the nodes may be grouped into time, accounts, products, agreements, or marketing plan tabs. In an embodiment, once one or more nodes are selected and a search is activated, the results may be presented in a list or Gantt chart. In an embodiment, the Gantt chart may be supplemented with additional information including additional date ranges, key performance indicators (KPIs), and/or trade spends. In an embodiment, this additional information may vary according to a user role and the nodes selected.