System and method for advertisement delivery within a video time shifting architecture
US8229789B2 · kind B2 · utility
3Cited by
16References
16Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jul 26, 2004 |
| Grant date | Jul 24, 2012 |
| Priority date | — |
| Expiry date | Feb 28, 2027 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8543
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
The present invention is directed to systems and methods for employing canonical metadata to describe advertisements comprising an advertiser storing an advertisement and arbitrarily complex metadata that is descriptive of the advertisement, which is received at a control center. At the control center, the advertisement is mapped to canonical metadata. The advertisement and canonical metadata are stored at the control center for use in discriminating between advertisements from a plurality of advertisers.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.