System for multimedia viewing based on entitlements

US8229790B2 · kind B2 · utility

Assignee

• NDS LIMITED · GB

Inventors

• Stephanie Wald · Ramat HaSharon, IL
• Yossi Tsuria · Jerusalem, IL
• David Richardson · Fort Collins, US
• Eliphaz Hibshoosh · Nes Ziona, IL
• Joseph Deutsch · Nes Ziona, IL
• Shabtai Atlow · Beer Sheva, IL

Key dates

• Filing date: May 20, 2009
• Grant date: Jul 24, 2012
• Expiry date: May 20, 2029

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0601
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

An advertising control method is described. The method includes receiving an advertisement identification message (AIM) (127) at a first mobile device (125), sending the AIM from the first mobile device to a content display unit (CDU) and storing the AIM in the CDU, selecting at least one content item from among a plurality of content items based, at least in part, on at least one stored AIM, the stored AIM being stored in the CDU, and displaying the selected content item on the CDU. Related apparatus and methods are also described.