Method and system for conducting online marketing research in a controlled manner

US8234146B2 · kind B2 · utility

Assignee

• International Business Machines Corporation · US

Inventors

• Parul Mittal · New Delhi, IN
• Vivek Jain · Sammamish, US
• Natwar Modani · Savanuru, IN
• Ravi Kothari · Bengaluru, IN
• Aseem Agrawal · Singapore, SG

Key dates

• Filing date: Mar 6, 2008
• Grant date: Jul 31, 2012
• Expiry date: Jun 1, 2031

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0219
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

The invention describes a method and system for conducting online marketing research keeping in consideration the specified budget for the experiment. The invention describes a methodology for effective data collection and optimised utilization of budget through the use of efficient sampling and grouping of users.