Analyzing text streams for cue points of advertisements in a media stream

US8234158B1 · kind B1 · utility

Assignee

• SPRINT COMMUNICATIONS COMPANY, L.P. · US

Inventors

• Yaojun Sun · South Riding, US
• Lyle T. Bertz · Lee's Summit, US
• Chuma U. Agogbua · Herndon, US
• Christopher J. Mateski · Overland Park, US

Key dates

• Filing date: May 7, 2008
• Grant date: Jul 31, 2012
• Expiry date: Aug 13, 2030

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0225
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A method, system, and apparatus are provided for integrating advertisements with a multimedia stream to create a resultant media stream. The depicted embodiments analyze a text-based data stream a multimedia stream to identify advertisement insertion points. Further, the depicted embodiments communicate with a rule-based database to acquire cue requirements and an advertising database to receive the advertisements. The cue requirements are used to incorporate the advertisements into with the multimedia stream to produce a resulting content stream. The resulting content stream may be provided to a user and/or computing device.