Methods and systems for searching, selecting, and displaying content

US8234275B2 · kind B2 · utility

Assignee

• Ad-Vantage Networks, Inc. · US

Inventors

• David Grant · Mission Viejo, US
• John Grant · Gardnerville, US
• Sanjeev Kuwadekar · San Fernando, US

Key dates

• Filing date: Jul 15, 2011
• Grant date: Jul 31, 2012
• Expiry date: Jul 15, 2031

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0282
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Methods and systems for identifying and presenting information are described. Search results are received from a search engine. An entity associated with a networked site is selected using a selection criterion. A determination is made as to whether the listing includes a link to the networked site or includes the link to the networked site at a list position that fails to satisfy a first criterion. After determining that the link to the site associated with the entity is not included in the search result listing, or that the link to the site associated with the entity is not at a position in the search result listing that satisfies the first criterion, the search listing is modified by causing the link to the site associated with the entity to appear in a first position in the search listing. The modified search listing is displayed on a user terminal.