System and method for generating and reporting cookie values at a client node
US8234362B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 3, 2009 |
| Grant date | Jul 31, 2012 |
| Priority date | — |
| Expiry date | May 13, 2030 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/1027
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A method and apparatus for tracking and reporting traffic activity on a web site whereby cookie data is compiled at the visitor computer using cookie processing script embedded within the web page downloaded over the Internet and operable on the visitor computer. Data mining code within the downloaded web page is operable on the visitor computer to obtain web browsing data. The cookie processing script operates in consideration of this web browsing data and an old cookie previously stored on the visitor computer and associated with the visited web page to obtain new cookie values. These new cookie values are then stored on the visitor computer and also attached to an image request sent to a data collection server where they are processed and posted for viewing by the web page owner. As cookie processing and writing occurs completely within the visitor computer, cookie-blocking technologies are circumvented.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.