Computerized method of assessing consumer reaction to a business stimulus employing facial coding
US8235725B1 · kind B1 · utility
Assignee
Inventor
Key dates
| Filing date | Feb 20, 2005 |
| Grant date | Aug 7, 2012 |
| Priority date | — |
| Expiry date | Mar 24, 2026 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A computerized method of assessing an individual's reaction to a business stimulus. The method involves (a) visually recording facial expressions of a human subject as the subject is exposed to a business stimulus so as to generate a chronological sequence of recorded facial images; (b) automatically detecting and recording expressional repositioning of each of a plurality of selected facial features by conducting a computerized comparison of the facial position of each selected facial feature through sequential facial images, (c) automatically coding contemporaneously detected and recorded expressional repositionings to at least one of an action unit, one or more emotions, or a combination of an affiliation value and a motivation value, and (d) reporting a tally of at least one of the coded action units, coded emotions or coded combination of an affiliation value and a motivation value over a given time period along with an identification of the business stimulus to which the subject was exposed during that given time period.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.