Impression normalization
US8235814B2 · kind B2 · utility
80Cited by
1References
18Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Dec 12, 2008 |
| Grant date | Aug 7, 2012 |
| Priority date | — |
| Expiry date | May 11, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
An impression normalization function can be established and applied against recorded values for impressions occurring in two or more games. A normalized impression record is created to provide advertisers independent and realistic measurements by which they can compare impressions to enable agreement on the degree of exposure offered by a given advertisement.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.