Apparatus and method for revenue distribution generated from delivering healthcare advertisements via EMR systems, RHIN, and electronic advertising servers
US8239215B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 17, 2008 |
| Grant date | Aug 7, 2012 |
| Priority date | — |
| Expiry date | Aug 18, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG16H70/20
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system and method for effectively distributing revenues generated from delivering specific healthcare advertisements and non health-care specific advertisements over electronic medical record systems (EMR) and a regional healthcare information network (RHIN) using an electronic advertising server in a manner compliant with HIPAA and Federal Anti-Kickback laws. The system consists of several components including: (1) an internet or intranet based patient portal used by health consumers to communicate with their health care provider; (2) a protocol at the patient portal in which the health consumer may choose from a menu of possible actions; 3) an ad server providing appropriate protocol to distribute the advertisement on the patient portal and EMR; 4) an EMR system used by a physician to record the clinical encounters with the healthcare consumer; 5) a RHIN which bridges the EMR systems and patient portals to create a healthcare network or community of physicians, healthcare consumers and other providers using this system; and 6) an advertisement targeting process.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.