Identifying and/or blocking ads such as document-specific competitive ads
US8239263B2 · kind B2 · utility
12Cited by
19References
62Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Sep 5, 2003 |
| Grant date | Aug 7, 2012 |
| Priority date | — |
| Expiry date | Feb 18, 2027 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0256
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A content owner partner (e.g., a Website/Web page publisher) can easily block entire broad or narrow categories of ads, and can specify objectionable ad content or targeting. Concepts may be associated with a property and ads related to those concepts may be blocked for the given property. Further, terms may be associated with a property and ads including any of the terms may be blocked for the given property.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.