Integrated pay per click and pay per call listings

US8239273B1 · kind B1 · utility

Assignee

• SUPERMEDIA LLC · US

Inventors

• Albert P. Marshall · Dallas, US
• Robyn J. Rose · Plano, US
• Eric D. Chandler · Grapevine, US
• Kristina E. Gregory · Dallas, US
• David A. Barron · Plano, US
• Lester K. Chu · Southlake, US
• Edwin Y. Harada · Irving, US
• Douglas G. Heatherly · Coppell, US
• Timothy Mahoney · Algonquin, US
• James Messina · Cary, US
• James Palma · Corinth, US

Key dates

• Filing date: Jul 13, 2005
• Grant date: Aug 7, 2012
• Expiry date: Jan 4, 2032

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/02
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A response subsystem includes a plurality of listings, with at least one listing associated with a first type of per-hit fee and at least one second listing associated with a second type of per-hit fee. A translation subsystem is configured to translate between the first type of per-hit fee and the second type of per-hit fee.