Optimized bidding for pay-per-click listings
US8244585B1 · kind B1 · utility
6Cited by
2References
19Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Feb 14, 2008 |
| Grant date | Aug 14, 2012 |
| Priority date | — |
| Expiry date | Jun 16, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/08
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A plurality of pay-per-click listings is retrieved based on a search query. For each pay-per-click listing, a rank value is calculated that is based at least in part on a performance score and a maximum bid, thereby generating a calculated rank value. The plurality of pay-per-click listings is ordered based at least in part on the calculated rank value. A cost is determined associated with each of the plurality of pay-per-click listings.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.