Applying a model of a persona to search results
US8244766B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 13, 2010 |
| Grant date | Aug 14, 2012 |
| Priority date | — |
| Expiry date | Sep 30, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/9535
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A data search and retrieval system that, in response to a search query, applies a model to search results to generate information to be returned to a user. The model may define characteristics of a persona such that the application of the model generates information consistent with the persona. A persona may be an individual person or a group of people having shared characteristics. A user may be presented with a list of identifiers of available models of personae. When the user selects a model of a particular persona to be applied, the information generated in return to the user may be consistent with the characteristics associated with the selected persona.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.