Context based content adjacency filtering
US8249918B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 22, 2008 |
| Grant date | Aug 21, 2012 |
| Priority date | — |
| Expiry date | Aug 31, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0241
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method of delivering advertisements with media content using context based filtering is provided. The method comprises copying a unit of media content and then accessing a first advertisement wherein the first advertisement comprises a first advertisement content and a context based filtering criteria. The method also comprises examining the copied unit of media content using the context based filtering criteria and when the copied unit of media content conflicts with the context based filtering criteria, the copied unit of media content is delivered without the first advertisement content. When the copied unit of media content does not conflict with the context based filtering criteria, the copied unit of media content is delivered with the first advertisement content.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.