Targeted advertising in a situational network
US8249932B1 · kind B1 · utility
7Cited by
35References
23Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Oct 26, 2007 |
| Grant date | Aug 21, 2012 |
| Priority date | — |
| Expiry date | Jun 9, 2031 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W84/18
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A method of presenting targeted advertising in a situational network includes receiving a plurality of advertisements from at least one advertising entity. An indication of an occurrence of a situation is obtained. Devices corresponding to a plurality of individuals are automatically connected to a situational network established in response to the situation. At least one of the advertisements is provided to at least one of the individuals based on determining an affiliation of the individual to the situation.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.