System and method for providing time-based content
US8250599B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 11, 2005 |
| Grant date | Aug 21, 2012 |
| Priority date | — |
| Expiry date | Nov 10, 2027 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04H60/46
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
System and method for providing time-based content. In one embodiment, time-based offers are presented to viewers of broadcast content, and may be presented on the same display device being used to display broadcast programming. In another embodiment, time-based offers are commercial offers inviting the viewer to purchase goods or services at a special rate for a limited time. Time-based offers may also be customized based on programming content being viewed and/or viewer profile data. Responses to presented time-based offers may be used to update viewer profile data and/or merchant conversion profile data, which is a measure of how effective the particular offer is.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.