Method and system for providing personalized network based marketing dialogues

US8255460B2 · kind B2 · utility

Assignee

• Open Text S.A. · LU

Inventors

• Brian Reistad · Redmond, US
• William D. Snapper · Holliston, US
• Andrew C. Payne · Lincoln, US
• James Campbell · Ashland, US

Key dates

• Filing date: May 18, 2011
• Grant date: Aug 28, 2012
• Expiry date: May 18, 2031

Classification

• Technology area (CPC G): Physics
• CPC primary: G06F3/04847
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Systems and methods for personalizing marketing dialogues are disclosed. Specifically, embodiments of the systems and methods presented may allow obtain a set of user actions from a participant. The set of user information may include user information, such as demographics, and may also contain event related information, such as a purchase or the user clicking on a link in an email. A program or script may be generated having decision branches. At each decision branch, a first dialogue or a second dialogue may be selected based on the user information. The personalized program or script may be presented to the user based on the user information.