Television program targeting for advertising
US8255949B1 · kind B1 · utility
76Cited by
10References
16Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jan 7, 2009 |
| Grant date | Aug 28, 2012 |
| Priority date | — |
| Expiry date | Jun 11, 2031 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/84
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and apparatus, including computer program products are provided for television advertisement bidding that allows advertisers to target and/or exclude specific television programs. Advertisers can search for television programs and in response be provided with a list of scheduled air times for television programs. Additional programs can also be identified for advertising based on similar targeting criteria, such as demographics, ratings, and genre.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.