Online pricing and buyback
US8260724B2 · kind B2 · utility
1Cited by
5References
16Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Sep 17, 2008 |
| Grant date | Sep 4, 2012 |
| Priority date | — |
| Expiry date | Nov 15, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q50/188
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A seller may sell advertisements, such as banner ads, to a buyer pursuant to a request made by the buyer to the seller. Each request has a value. The seller may accept the request from the buyer to provide a banner ad for the buyer at a later time. A request, once accepted, may be revoked at a cost which may be a fixed fraction of the request value. The cost may be referred to as a buyback cost. The buyback cost represents the cost of revoking a request that had been accepted. Additionally, matroid set systems and knapsack systems may use buyback techniques.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.