Method and system for providing targeted content to a surfer
US8260846B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Jul 16, 2009 |
| Grant date | Sep 4, 2012 |
| Priority date | — |
| Expiry date | Mar 15, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0251
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A system and method for providing targeted content to a surfer is disclosed. Exemplary embodiments of the present invention seek to provide novel solutions for determining which content object, taken from a group of content objects, will be best suited for presentation in association with a link on a web page that has been requested by a certain surfer. Exemplary types of content objects may comprise the text, topic, font, color or other attribute of an external advertisement or internal advertisement. Still other content objects may comprise the specific design of the object, an image, the design of the page in which the object is presented, etc. The decision process for selecting a content object can be based on predictive information that is associated with the request, such as a common HTTP request, or historical information about the surfer. Exemplary associated predictive information may include the day and time of receipt of the request for the web page, the IP address andor domain from which the request was sent, the type and the version of the browser application that is used for requesting the web page, or the URL used by a surfer for requesting the web page with the para…
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.