Real-time transport protocol ad cue extensions
US8260950B1 · kind B1 · utility
6Cited by
5References
12Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jun 11, 2008 |
| Grant date | Sep 4, 2012 |
| Priority date | — |
| Expiry date | Apr 6, 2031 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L65/65
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A method, system, and apparatus are provided for delivery and synchronization of an ad to a user of a streaming media. An embodiment uses a Real-time Transport Protocol header extension to provide an ad cue to a splicer for the delivery of an ad within the primary media stream (the stream containing the header extension) or in an ancillary stream. An existing ancillary stream my be used, or a new ancillary stream may be initiated in response to the ad cue. The ad may have a variety of formats such as takeover, overlay, standard banner, and rich media.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.