Patent · US Active

Targeted advertisements to social contacts

US8265606B2 · kind B2 · utility

7Cited by

2References

9Claims

0Family size

Assignee

Microsoft Corporation · US

Inventors

Vishal V. Ghotge · Bellevue, US
Bo Lu · Seattle, US
Karl Petter Karlsson · Karlskrona, SE

Key dates

Filing date	Oct 9, 2008
Grant date	Sep 11, 2012
Priority date	—
Expiry date	Oct 28, 2029

Classification

Technology area (CPC H)Electricity
CPC primaryH04L12/1859
WIPO fieldDigital communication
WIPO sectorElectrical engineering

Abstract

Targeted advertisements to social contacts is described. In embodiment(s), social contacts can be correlated based on messaging interactions between mobile communication devices that are associated with the social contacts. Feedback about an advertisement can be received from mobile communication devices that are associated with the social contacts, and the advertisement can then be targeted to one or more of the social contacts based on the feedback about the advertisement.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.