System and method for enforcing advertising policies using digital rights management
US8266282B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 16, 2011 |
| Grant date | Sep 11, 2012 |
| Priority date | — |
| Expiry date | Mar 16, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system and method for policy-based advertising. According to an embodiment, an advertisement server receives a request for advertising content from a user computer over a network, the advertising content associated with an advertising policy specifying one or more usage conditions to be met by a user of the user computer in connection with the advertising content in order for the user to qualify for a promotional consideration, provides to the user computer over the network, in response to the request for the advertising content, the advertising content and one or more constraints to be enforced by a content player on the user computer in accordance with the advertising policy, receives from the user computer metering data reflecting usage of the advertising content on the user computer, and determines whether the one or more advertising policy usage conditions have been met based on the received metering data.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.