Adjusting bids based on predicted performance
US8271325B2 · kind B2 · utility
72Cited by
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16Claims
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Key dates
| Filing date | Nov 30, 2009 |
| Grant date | Sep 18, 2012 |
| Priority date | — |
| Expiry date | Aug 23, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0275
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A predicted performance metric of a candidate advertisement in an advertising slot can be received and compared to a baseline predicted performance metric for the candidate advertisement. A target bid associated with the candidate advertisement can be adjusted based upon the comparison, and the adjusted bid can be submitted to an auction for the advertising slot.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.