Patent · US Active

System and method for researching virtual markets and optimizing product placements and displays

US8271330B2 · kind B2 · utility

5Cited by

6References

11Claims

0Family size

Assignee

International Business Machines Corporation · US

Inventors

Michele P. Brignull · South Burlington, US
Rick A. Hamilton, II · Charlottesville, US
Anne R. Sand · Colorado Springs, US
James W. Seaman · Falls Church, US

Key dates

Filing date	Dec 4, 2008
Grant date	Sep 18, 2012
Priority date	—
Expiry date	Jul 19, 2031

Classification

Technology area (CPC G)Physics
CPC primaryG06Q30/04
WIPO fieldIT methods for management
WIPO sectorElectrical engineering

Abstract

A system and method for researching virtual markets and using the research to optimize product placements and displays. The system includes a monitoring engine configured to monitor information about user reactions and/or at least one product. The system also includes a recommendation engine configured to recommend a location within a virtual universe to display the at least one product based on the information monitored by the monitoring engine and a display engine configured to display the at least one product at a recommended location.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.