Method and system for improving personalization of advertising for mobile devices using peer rating
US8275663B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 27, 2009 |
| Grant date | Sep 25, 2012 |
| Priority date | — |
| Expiry date | Jun 6, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0269
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
For use in a wireless communication network, a method and system for targeting advertising for a mobile device is provided. The method includes receiving a plurality of advertisements from an advertising distributor. The method also includes filtering the advertisements based on meta data for each advertisement. The method further includes receiving ratings of the advertisements from a plurality of mobile devices. The method also includes further filtering the advertisements based on an end user profile and the ratings from the plurality of mobile devices. The method still further includes transmitting a selected advertisement to the first mobile device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.