System and method for delivering content to users on a network
US8281037B2 · kind B2 · utility
36Cited by
8References
29Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Oct 23, 2009 |
| Grant date | Oct 2, 2012 |
| Priority date | — |
| Expiry date | Nov 26, 2030 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/43615
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A system and method for targeting content to users of a device or network of user-operated devices. In an embodiment, profile information is determined about a user's media consumption activities. One or more inputs are received from an external source to specify what content to target to the user. One or more content items are selected to target to the user based on the profile information and the one or more inputs. The selection of content items is performed without communicating the profile information outside of the user's device or network of user-operated devices.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.