Contact stream optimization using FEC and CC constraints

US8285583B2 · kind B2 · utility

Assignee

• International Business Machines Corporation · US

Inventors

• Francisco Jauffred · Weymouth, US
• Mukul Goyal · Milwaukee, US
• Glen Osterhout · Pleasant Hill, US
• Ruby Kennedy · Bedford, US
• Robert Crites · Hollis, US

Key dates

• Filing date: Jan 20, 2012
• Grant date: Oct 9, 2012
• Expiry date: Jan 20, 2032

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0244
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Methods, systems, and software for conducting a marketing campaign are described. One or more scores associated with sending offers to proposed contacts are received; and an overall campaign score corresponding to a sum of the scores is optimized to generate optimal assignments of offers to customers. The optimal assignments are included in the marketing campaign.