Branded content

US8291045B2 · kind B2 · utility

Assignee

• Microsoft Corporation · US

Inventors

• Brion Stone · Redmond, US
• Eric Hebenstreit · Bellevue, US
• Emmanuel Miranda-Steiner · Redmond, US
• Lucius B. C. A. Fleuchaus · Redmond, US
• Oliver Wallace · Redmond, US
• Scott D. Stacey · Seattle, US
• Arnold Blinn · Clyde Hill, US

Key dates

• Filing date: Feb 14, 2005
• Grant date: Oct 16, 2012
• Expiry date: Oct 15, 2029

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/02
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Configuration of an application module to utilize branded content is described. In an implementation, a method includes identifying one of a plurality of business relationships which correspond to a request sent by a client over a network. A configuration file is the formed for communication to the client and for configuration of an application module of the client to utilize branded content which corresponds to the identified business relationship.