Social network marketing plan comparison method and system

US8296175B2 · kind B2 · utility

Assignee

• International Business Machines Corporation · US

Inventors

• Kuntal Dey · New Delhi, IN
• Natwar Modani · Savanuru, IN
• Amit Anil Nanavati · New Delhi, IN
• Subramanya Kabbinahithlu Narayana Prasad · Bengaluru, IN
• Seema Nagar · Phul, IN

Key dates

• Filing date: Jan 11, 2010
• Grant date: Oct 23, 2012
• Expiry date: Nov 12, 2030

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0254
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A comparison method and system including retrieving by a computer, first data associated with first interactions between users associated with social networks. The computing system generates a first graph illustrating the first interactions. The computing system identifies targeted users associated with a marketing plan for the users. The computing system enables the marketing plan and retrieves second data associated with second interactions between the users. The computing system generates a second graph illustrating the second interactions, compares the second graph to the first graph, and generates a third graph illustrating first order differences between the first interactions and the second interactions.