Matching visitors as leads to lead buyers
US8296176B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 15, 2010 |
| Grant date | Oct 23, 2012 |
| Priority date | — |
| Expiry date | Jan 31, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
In one embodiment, a method includes accessing information regarding a visitor to a website; accessing a plurality of filters that are each associated with one of a plurality of lead buyers and being defined by a set of lead criteria specified by the associated lead buyer; and, for each of the filters, determining whether the information regarding the visitor satisfies the set of lead criteria defining the filter and, if the information regarding the visitor satisfies the set of lead criteria defining the filter, selecting the filter as a filter for which the visitor qualifies as a lead. The method includes, for each of the filters for which the visitor qualifies as a lead, accessing information indicating a potential revenue to be obtained by a lead matcher from the lead buyer associated with the filter.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.