Browser-based retrieval and display of content associated with a link that matches a link signature

US8296392B2 · kind B2 · utility

Assignee

• AMAZON TECHNOLOGIES, INC. · US

Inventors

• Nigel Green · Stadtallendorf, DE
• Scott Allen Mongrain · Seattle, US

Key dates

• Filing date: Jun 6, 2011
• Grant date: Oct 23, 2012
• Expiry date: Jun 6, 2031

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0641
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A page update handler, which may be loaded by a web browser as part of a web page, adds functionality for dynamically updating the web page with content supplied by a content server. The content may be related to a particular item detected on the web page by the page update handler, such as a link that matches a link signature. The content server may operate in a different Internet domain from the server that servers the original web page, and may supply content for display on web pages of many different independent web sites. In one embodiment, an operator of a web site that is separate from the content server can enable the display of content from the content server on the site's web pages by adding an update handler tag to one or more corresponding HTML documents.