System for broadcasting targeted advertisements
US8296793B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Apr 5, 2004 |
| Grant date | Oct 23, 2012 |
| Priority date | — |
| Expiry date | Mar 22, 2027 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A system for broadcasting inter-programme and/or intra-programme advertisements to a viewing or listening audience is disclosed. A given advertisement's target audience profile is matched to an obtained real audience profile to dictate not only that certain advertisements shall be broadcast only between and/or during certain programmes but also that certain individual members of, or groups of members within, the programme-receiving audience may receive one advertisement, during and/or between certain programmes, whilst other audience members or member groups receive a different advertisement, in one or more of the same respective advert ‘slots’, whilst watching or listening to the same broadcast.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.