Campaign manager
US8300799B2 · kind B2 · utility
5Cited by
1References
14Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | Feb 28, 2008 |
| Grant date | Oct 30, 2012 |
| Priority date | — |
| Expiry date | Jun 2, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A process identifies multiple campaign activation points associated with a voice-based menu hierarchy such that the voice-based menu hierarchy is accessed by multiple callers. The process continues by identifying a campaign associated with the voice-based menu hierarchy and determining a campaign value associated with the campaign. Additionally, the process determines an opt-in rate associated with the campaign and determines a likelihood that callers will reach each campaign activation point. A score associated with the campaign is then calculated for each campaign activation point.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.