Determining strategies for increasing loyalty of a population to an entity

US8301482B2 · kind B2 · utility

Assignee

• Tom Reynolds · US

Inventors

• Tom Reynolds · Shelton, US
• Tom Greene · Monson, US

Key dates

• Filing date: Oct 26, 2007
• Grant date: Oct 30, 2012
• Expiry date: Dec 17, 2030

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0203
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A method and system is disclosed that provides: (a) a theoretical framework for designing psychological research that uncovers individual decision-making networks, both in terms of sampling requirements and questioning methods, (b) an implementation interface to schedule and administer the appropriate question sequences between an interviewer and a given individual, in real-time, via a web-based system, and (c) a coding and analysis system to summarize and quantify the potential of alternative decision structures to be used to optimize the development of marketing and communication strategies.