Subject line personalization

US8301705B2 · kind B2 · utility

Assignee

• SAP AG · DE

Inventors

• Dirk Wagner · Schiffweiler, DE
• Frank Wittig · Friedrichsthal, DE

Key dates

• Filing date: Feb 29, 2008
• Grant date: Oct 30, 2012
• Expiry date: Nov 30, 2028

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/02
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

One or more conditions associated with personalizing a subject line of a message for each of one or more target recipients may be determined. One or more conditions may be evaluated to determine which of conditional text is included in and which of conditional variables are included with the subject line. One or more values may be determined, for each of the one or more target recipients, corresponding to each of universal variables and the conditional variables for inclusion with the subject line. The subject line of the message may be personalized for each of the one or more target recipients based on the evaluation of the one or more conditions, the subject line including text and values corresponding to the variables for inclusion with the subject line as determined based on the evaluation.