Generating targeted paid search campaigns
US8306962B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 3, 2012 |
| Grant date | Nov 6, 2012 |
| Priority date | — |
| Expiry date | Jan 3, 2032 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY10S707/99933
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
In particular embodiments, constructing a classifier based on a plurality of training keywords. Each training keyword comprises one or more words and has a corresponding training keyword document. Constructing the classifier comprises: for each training keyword of the plurality of training keywords, annotating the training keyword with one or more labels of a plurality of labels, each label having a corresponding label document; and for each label annotating the training keyword, determining a correctness of the label; calculating a first index-wise product between a word count vector of the training keyword document corresponding to the training keyword and a word count vector of the label document corresponding to the label; and forming a pair of the correctness and the first index-wise product; and training the classifier using one or more pairs of the correctness and the first index-wise product.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.