Generating targeted paid search campaigns
US8311997B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 3, 2012 |
| Grant date | Nov 13, 2012 |
| Priority date | — |
| Expiry date | Jan 3, 2032 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY10S707/99933
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
In particular embodiments, annotating each keyword of a plurality of keywords with one or more labels of a plurality of labels, comprising: for each label, computing a score for the keyword document corresponding to the keyword and the label using an annotation model; and annotating the keyword with a specific label where the keyword document corresponding to the keyword and the specific label have the highest or the lowest score. Constructing a classifier based on a plurality of training keywords. For each keyword of the plurality of keywords, for each label annotating the keyword, calculating a second index-wise product between a word count vector of the keyword document corresponding to the keyword and a word count vector of the label document corresponding to the label; and predicting whether the label annotating the keyword is correct using the classifier with the second index-wise product as an input to the classifier.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.