Determining content to be provided by an entity for rendering via a resource in a target document or notifying an alternative entity of the availability of the resource

US8312001B2 · kind B2 · utility

Assignee

• Google LLC · US

Inventors

• Kenneth W. Bronson · Santa Monica, US
• Kevan Newton · Los Angeles, US
• Jason Liebman · New York, US
• Rama Ranganath · Mountain View, US
• Narayanan Shivakumar · San Jose, US
• Deepak Jindal · Los Altos, US
• Yingwei Cui · Palo Alto, US

Key dates

• Filing date: Feb 25, 2011
• Grant date: Nov 13, 2012
• Expiry date: Feb 25, 2031

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0251
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A method and system for allowing a resource associated with a target document usable for ad rendering by a first entity to be used for rendering of content by a second entity. Depending on one or more conditions, the first entity either uses the resource to render at least one ad or allows a second entity to use at least a portion of the resource to render content.